Espion seeks a Public Relations executive to build awareness of the organisation in Ireland and internationally through effective and timely communication with stakeholders, and highly effective public relations activities. This role offers an opportunity to the right candidate to leverage their skills in a dynamic industry working with a vibrant and newsworthy organisation.
- Develop a structured and creative Public Relations plan to support corporate and business unit goals
- Manage execution of all public relations programmes to meet defined objectives
- Build and maintain press lists for target markets
- Develop effective day-to-day contact with target journalists and manage all media relations
- Monitor target media for editorial opportunities for Espion to contribute to features/articles etc.
- Pitch features/articles to target publications
- Liaise with partners (vendors, associations etc.) to identify and act on PR opportunities (product launches, events, research findings etc.)
- Write and develop of all relevant materials – backgrounder, press packs, press releases, by-line articles, speaker bios etc.
- Coordinate photography requirements
- Identify and submit entries to relevant industry and business awards
- Monitor and evaluate all media coverage
- Relevant experience in Public Relations/Media Relations role – ideally in an IT or B2B organisation
- A fundamental understanding of brand strategy
- Ability to work on own initiative – proactively seeking innovative ways to enhance marketing programmes
- Excellent communication (written and verbal) skills
- Good time management and project management skills
- Excellent hands-on PC skills
- Results driven
- Precision and attention to detail
- Relevant academic and/or professional qualification or equivalent experienced candidate who can demonstrate knowledge, interest and application of Public Relations skills.
- Candidates must also have a valid work visa and have excellent written and oral English.
- Over 3 years’ relevant experience
Acting as the first point of contact for press and media queries, the roles objective is to enhance the reputation and profile of Ulster Bank and to devise, develop and implement strategic external communications policy and strategy across the Business Divisions.
Major Activities and Responsibilities
- Work with the Senior Media Relations Manager to devise and implement media strategies to protect, enhance and develop the reputation of Ulster Bank through the media
- Devise and implement media strategy for all reputation impacting issues
- Engage with the key internal contacts and external stakeholders (including media) to identify positive proactive media opportunities for Ulster Bank
- Work with the wider communications team to implement and reinforce our Help for what Matters positioning through relevant media relations activities
- Act as the first point of contact for press and media queries
- Gain appropriate coverage for Ulster Bank products, services, management and staff in local and national newspapers, magazines, national TV and local and national radio
- Identify and promote positive newsworthy stories, which help reinforce the Ulster Bank vision, business objectives and media profile
- Development and management of press releases/statements issued on behalf of Ulster Bank in line with agreed internal procedures
- Build on existing strong professional relationships with key stakeholders including financial and banking correspondents
- Ensure consistency of external messages and alignment with the overall communication strategy for the bank
- Manage the media training of authorised spokespersons across Ulster Bank
- Where required, be a spokesperson for Ulster Bank
- Working with the wider communications team and business owners, assist and advise on strategy, planning and implementation of external communication on Ulster Bank.com
- Working with the business to develop, produce and review impactful PR product and branch support campaigns. Provide the expertise to ensure PR campaigns are innovative and achieve stand out from competitor material
- Working with the internal communications team to ensure that employees receive their information first from the company.
- Manage the Newsroom and External Communications section of the Group Communications website, where required
- Review and evaluate external communication issues and provide proactive suggestions to resolving key issues
- Manage PR Budgets
We are now recruiting for Project Manager who will be responsible for the successful end to end delivery of commercial projects, from development through to installation and operations & maintenance.
Some of the following Industry experience is required:
Marine Engineering, Off Shore Engineering, Oil, Gas, Automotive Industry, Heavy Industry Engineering
Reporting to: Manager of Project Operations
Qualification: Technical Degree (or equivalent) - Mechanical, Structural, Electrical Engineering
Location: Commutable from Dublin North, Louth, Meath, Monaghan, Co. Down
· Planning and delivering commercial tidal projects and reporting on budget and progress to the Manager of Project Operations and COO.
· Role includes development of sites from initial selection and consenting through contractor selection, procurement, construction and post-installation support.
· Managing the relationship with the company's clients.
· Selection and management of contractors undertaking work on the projects, in the most cost effective and efficient manner
· Provide guidance and leadership on all matters relating to commissioning, and systems acceptance of the electrical systems and components in line with project and customer requirements.
· Act as single point contact to the projects operations team to ensure timely delivery of integrated commissioning and start-up activities.
· Ensure that commissioning plans, documents and method statements are completed for each project.
· Reporting out on commissioning activities across all R&D and commercial projects.
· Ensuring that all Health and Safety procedures are followed in accordance with company policies.
· Ensure that all works are performed as defined within company's Quality Management System (QMS)
· Minimum of 10 years' experience, the last 5 of which in a project management role.
· Experience working in an Engineering or Renewable Energy Environment.
· Third level degree in either Mechanical or Electrical Engineering.
· Previous knowledge and experience of working with recognised project management and financial reporting tools.
· Experience of having delivered projects for clients through all the lifecycle stages, from design concept stage through to project delivery.
· Demonstrated financial reporting and budgeting experience across a portfolio of concurrent projects (where the value of such projects individually has been in excess of €25m typically)
· Proven commercial awareness and contract negotiation skills
· Previous knowledge and experience of working with recognised project management tools.
· Excellent interpersonal, communication and presentational skills.
· Works well within team and within a group of external contractors.
· Ability to work to tight deadlines.
· Willingness to travel to deployment locations.
· Practical approach to work.
· Desirable Experience
· Experience of the renewables sector.
· Previous experience of managing large offshore marine projects
Our client is a global high performance nutrition Group headquartered in Ireland.
This is a Group that performs to an Olympic standard, employing five thousand people across seventeen countries and reaching a global market that incorporates one hundred and thirty countries.
This Group has achieved the leading market position in a broad range of nutritional products, and has the vision and a clear strategic plan to be the number one performance nutrition brand in the World.
A product portfolio that is renowned for its optimal quality and efficacy requires a highly professional and engaging marketing strategy. To that effect this Group employs many highly talented and creative marketing and advertising professionals, and they are currently seeking to augment their impressive team with the key appointment of a Content & Social Media Manager to manage the content strategy around a range of high performance nutritional products. As this client has relationships with many leading sports stars throughout Europe, the successful applicant for this role will be tasked with liaising with these stars and effectively disseminating their endorsements through social media platforms.
* Develop a social media strategy for your product across the EMEA region.
* Manage your product EMEA social media properties.
* Develop and own social media KPIs.
* Develop a reputation/crisis management process for your product.
* Develop and deliver a brand-building content plan for your product across Tier 1 EMEA markets.
* Curate, edit and write content for your product, including website, newsletters, social media channels and blogs.
* Ensure content is optimised for SEO.
* Content outreach to ensure effective content distribution to target audiences.
* Key EMEA contact to source content from US and drive regional requirements from global content pipeline.
* Monitor key online communities.
* Deliver consumer insights from social media.
* Drive online engagement from Team ON athletes and sponsorship properties.
* Key driver of word-of-mouth marketing and referred acquisitions.
* Deliver against agreed social media KPIs.
* Consistent execution of brand tone-of-voice across multiple platforms.
* Deliver excellent customer service.
* Ensuring all content is regulatory compliant.
* Ensuring content is aligned with the science and education messaging for EMEA.
* Ability to build strong relationships with key content & social media contacts globally.
* Coordination with suppliers and teams to deliver non-English language content.
Skills & Experience:
* Proven track record (2 years +) managing social media.
* Excellent content and copywriting skills - a journalism background/qualification would suit.
* Good knowledge of principles of SEO.
* Innovative, with a passion for digital and social media.
* Understands how to deliver a content and social media strategy that supports wider marketing and brand objectives.
* A passion for sport, fitness and nutrition.
* An additional European language a bonus.
To carry out any other reasonable duties commensurate with this role.
Use the media as much as possible when promoting an event. Contact reporters for trade magazines or other publications that will reach your target audience and offer free passes to your event in trade for some publicity before it. Send out news releases to every media outlet you can find regardless of whether or not it pertains to your audience. News releases, if they get published, are free publicity and should be part of your event planning.
Offer free passes to key members of your target audience to get them talking to others about your event. For example, if you are running a corporate trade show, then offer the largest companies free admission passes and encourage them to mention the show to all of their contacts. Free passes not only get visitors to your event, but also those visitors will bring guests that will pay to get in.
Your event promotion should have a grassroots network pushing it to help create a buzz. Social Internet websites and event supporters should be encouraged to start talking about your event on Internet message boards, in letters to the editors of newspapers and magazines and in person when they are talking to people. Word of mouth can be an effective form of advertising, and you can reach people that mass media marketing might miss when you create a network of supporters for your event.
Major corporate sponsors involved with your event can give potential attendees something familiar to associate your event with. Your sponsors will also help in advertising the event as increased attendance means increased exposure for them. You can charge sponsors money to be associated with your event, or you can trade a major sponsor's involvement for advertising assistance. The increased attendance will be well worth the trade-off.
|Many of our authors and illustrators are available for school, library, and bookstore events around the country. Here are some tips for planning a fun and successful event|
(1) Who? If you don't have a particular author or illustrator in mind, providing us with details about what kind of presenter you are looking for can help us find you the perfect author for your event.
(2) What? Think about what you want your event to entail. Even if you don't have all the specifics, knowing what kind of event you want to hold and what your guests will take away from the event is half the battle.
(3) Where? Do you know where you'd like to have your event? Determining the venue can help you choose a direction to go in with your event.
(4) When? If you not yet know the exact date, try to have a few possibilities in mind to suggest to the author.
(5) Budget. Travel costs, honorariums and book purchases are part of the majority of great events. Knowing what your budget is in advance can help us negotiate the cost of your event, as some authors are flexible with honorariums.
'Why' means, why you want to organize the event i.e. event objective.
What do you want to get from the event? For eg: do you want to organize the event to enhance your company's brand image, to increase company's sales, to promote your client's products/services or to promote a social cause etc.
Defining event objectives at the very start of event planning is very important as it gives you the direction in which you should proceed to accomplish your objectives. Organizing an event without clear objectives is a huge waste of both time and resources.
'What' means what you are going to do in the event i.e. what will be the:
What will be the name of the event? For eg: 'Auto Expo 2007".
Food and Beverage Menu
It contains the list of food items and beverages you will serve during the event to guests and target audience. Always consult a caterer while deciding your food and beverage menu as he knows the best which wine is served with a particular course (i.e. meal).
Keep event theme, preferences and religion of target audience and guests in mind while deciding the menu. If majority of your target audience are vegetarian, then it is not a good idea to serve non-veg in the event. Similarly if majority of your guests are very health conscious then there should also be some low calories food items in your menu. You don't want them to go back with an empty stomach.
Also keep climatic conditions into account. Don't serve out of season food items and beverages. Like serving ice cream/cold drink in winter, food (like spicy food) that provides warmth during summer or food that provides coolness during winter.
What the event is all about? For eg: This event is an International exhibition on new models of Cars and its accessories
Who will be your chief guest and other guests? Your guest list must include organizers, sponsors, partners, clients and specially media people. Use your imagination to create good titles to woo your guests. Like 'Guest of honor', star guest etc. Never give special treatment to one particular guest or guests' group.
Theme means subject. An event can be based on a particular theme like : hollywood, hawaaian, egyptian, balloon, clock, red, white etc. Theme based events are generally parties or wedding. Like we can have party based on flowers theme. Such type of parties are known as theme parties. In a theme party, everything from dress code, decoration, games, music, gifts, favors to food and beverages are based on a particular theme.
Who will be your service providers? Any professional providing any type of service in lieu of money is a service provider. For e.g.: DJ, anchor, florist, videographer, photographer, make up artist, performers, decorator, models, technicians, usher etc.
These are the compulsions on the guests like dress code or the knowledge of salsa dance.
Type of Entry
Decide how will be the entry. Entry will be by ticket, pass or through invitation only.
These are the gifts given to guests. We can give gifts to guests when they enter a party, when they win a game or when they leave the party.
What will be the entry fees? If you are going to charge entry fees, then be prepared to pay entertainment tax. Your entry fees should be according to your target audience's status. If you overcharge you won’t get any audience.
These are those activities which you do to catch your taget audience and media's attention. Like inagrauation of your fashion show by Tom Cruise, performance by Latin singer Shakira or display of the world most expensive car etc.
How you are going to promote your event, organizers, sponsors, partners and clients pre-event, at-event and post-event.
It is the list of various activities that will occur as a part of the event. Sample Programe Menu of a Conference.
To determine your event budget find out what will be the cost for producing and marketing the event. To determine production cost, create a list of logistics used in the event and then sum up there hiring/usage cost. You can determine marketing cost on the basis of historical data like past advertising expenditure for same or similar events.If you are a first timer, then take help from an ad agency. On the basis of production and marketing cost, determine your operating cost (i.e. cost to run the business). On the basis of operating cost decide your own fees and the staff salary.
If you are organizing event for a client, then the client will bear the production and marketing cost of the event. If you are organizing your own event then you will bear the production and marketing cost. As an event manager, you must be able to recover your production, marketing and operating costs plus you must be able to make considerable profit also. Developing event budget and managing cash flow pre-event, at-event and post event is quite difficult and requires help from an experienced professional. Better leave this job to an Accountant if you are organizing
When you are going to organize the event (i.e. date and time)? Keep following things in mind while selecting date and time for the event:
1) Select date and time according to target audience convenience and availability. For e.g.: don't organize events during work days, examination days or festival times. The best time to organize events is during weekends like Saturday or Sunday.
2) Make sure that your event's date and time, don't clash with other event's date and time specially bigger event's date and time. For e.g.: it is not a good idea to organize your music concert on a day when there is Bon Jovi concert.
3) Keep climatic conditions into mind while selecting date and time for your event. It can be disastrous to organize event outdoor on a day when the weather is stormy or heavy rain is expected. Here you can take help of your own experience if you are familiar with the climatic conditions of the region where you intend to organize the event or you can take the help of the meteorological department for the weather forecast. Find out how the weather will be on the day of your event.
Where you are going to organize the event (i.e. venue)? Check out the venue selection tips.
Who will be your organizers, sponsors, partners, clients and target audience? How many target audience you are expecting to visit the event and why? You must have very good reason to this 'Why' as you will have to convince your prospective organizers and sponsors that why particular number of people will attend the event.
How exactly are you going to market and produce the event.
Eventia has produced a formal response to the call for evidence issued by the Department for Business Innovation and Skills (BIS) on proposed new directive on package travel arrangements. Using a recent free seminar session as a platform for debate and deliberation, over 60 delegates from across the events industry helped develop answers to the relevant questions posed in the call for evidence.
Brian Kirsch, who heads up the Eventia Regulation Committee, was pleased that the novel approach he and his team had devised elicited such a focused response. “We really wanted to create the opportunity for both our members and colleagues from across the industry to share their views and concerns in open forum and then distil those into a formal response to feed back to BIS. From that point of view this really is an attempt to create an evidence-based response using the expertise and informed opinion of people that run businesses that are affected by these regulations.”
In summary the evidence submitted by Eventia sets out some of the key factors that differentiate business events from tourism and consumer travel. Highlighting the nature of the B2B events market enabled the response to directly address some key problems that both agencies and clients could encounter in the future. “As with much regulation and policy matters, the devil is in the detail”, Kirsch added. “For example companies entering a framework agreement and taking on risk might discover that this may in fact invalidate their agency status and cause adverse taxation consequences for them.”
The seminar was held on 13th November at 1400 -1800.
New global sports drink company, iPro Sport, have just entered into a 10 year agreement worth £7 million with the Derby Rams football team.
What was previously Pride Park Stadium is now the iPro Stadium and this Saturday 7th December, iPro will be there when Derby plays against Blackpool in the Sky Bet Championship game that will be broadcast live on Sky Sports TV.
The iPro team have selected Showplace to provide one of their events trailers to be placed in front of the stadium on the day. iPro will be using the trailer as a promotional base and handing out their range of sports drinks to the fans. This is the club’s first ever stadium naming rights partner, and is believed to be one of the biggest independent deals by a club in Football League history.
The Global Conference Network hosted another successful Conference Summit on Friday 6 December 2013.
Taking place at etc.venues’ Dexter House in London, the Conference Summit, which featured talks, debates and breakout roundtable discussions, was attended by over 180 conference industry professionals from the UK and overseas.
Sponsored by etc.venues and Hiscox, the one day event gave delegates authoritative comment and candid discussions on the challenges facing today’s market, with topics such as ‘Is the paying delegate in terminal decline?’ and ‘The changing role of the conference marketer’.
The event was chaired by Kevin Jackson, vice president of George P Johnson, and sessions were hosted by speakers including Jonathan Dewe, former head of conferences at the Economist; Giles Cummings, divisional director at i2i Events Group; and Ben Wood, event marketing, data insight and customer service director at Incisive Media.
Piers Bearne, Chairman of the board of Echochem and a keynote presenter, said: “This was an excellent event; interactive with a great mix of speakers and a surprising level of openness and idea sharing. It seems our industry is ready to move up a level!”
Overseas delegate Steve Scott, Managing Director at Conferenz Ltd. in New Zealand commented, “Attending the Conference Summit is an extremely important benchmarking exercise for us. Conferenz is a conference and training company based in New Zealand. With a mature but small market in NZ it is often difficult to spot how the market is moving without you noticing. The Summit offers us the chance to spot how our industry is needing to change to meet market and how the smart operators in busier markets, where undoubtedly the pressures to evolve are greater, are reinventing themselves for greater success”.
Claire Wormsley, managing director of the Global Conference Network, said: “The Conference Summit 2013 has been a great success; it has showcased how innovative this industry is and its contribution to the economy. We are delighted our event has proved to be so advantageous to the delegates and exhibitors.”
The Conference Summit also featured an exhibition of industry suppliers including The Brewery, Hiscox, etc.venues, Triggerfish and Worktime TV.
The Conference Summit is part of Global Conference Network who also stage The Conference Awards which will be held on 13th June 2014.